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The Impossible Project

September 15th, 2009 · No Comments

 Polaroid

As I'm sure you all know, Polaroid has shut down their production of analog Instant Film. Since that announcement, film lovers around the world have been looking for a hero to rescue this sacred format.  Well, will a little luck The Impossible Project may be that savior.  The name doesn't sound too promising, but their mission does.

Here's their mission:

Impossible b.v. has been founded with the concrete aim to re-invent and re-start production of analog INTEGRAL FILM for vintage Polaroid cameras.

Therefore Impossible b.v. has acquired the complete film production equipment in Enschede (NL) from Polaroid, has signed a 10-year lease agreement on the factory building; and has engaged the most experienced team of Integral Film experts worldwide.

The Impossible mission is NOT to re-build Polaroid Integral film but (with the help of strategic partners) to develop a new product with new characteristics, consisting of new optimised components, produced with a streamlined modern setup. An innovative and fresh analog material, sold under a new brand name that perfectly will match the global re-positioning of Integral Films.

Go visit their site and see how you can help!

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